InAisle is an Auckland based business specialising in brand engagement through in-store sampling and product demos. The wordmark represents the shopper viewpoint as they enter the grocery aisle. It’s dynamic and suggestive of speed and movement belonging to FMCG, but legible at a glance and memorable in the way products need to stand out in a busy environment. The starburst has a familiar feel in reference its common use on product packaging denoting NEW or SPECIAL.