I was tasked with the renovation of the 2.5kg TUX range to support the transition over to a new and improved stand-up resealable bag, increasing on-shelf presence and visibility. Historically positioned as a rural/heritage brand, the clean new design system uses bold text and icons to improve clarity of key info and increase appeal to the suburban dog owner. I was both the design lead and account manager of this project from first briefing through to delivery of finished art to pre-press.